Choose from this group when links are part of your marketing: your own domain, analytics depth, routing, pixels, QR codes, bio pages and team access.
Bitly
Paid + freeThe best-known commercial link platform, combining short links, QR codes, landing pages and integrations. Bitly's pricing page lists a Free plan ($0), Core, Growth, Premium and a custom Enterprise tier, with unlimited clicks on every plan.
- Pricing model
- Free ($0: 5 links and 2 QR codes a month), Core ($10/mo billed annually), Growth ($29/mo billed annually or $35 monthly), Premium ($199/mo billed annually), plus custom Enterprise.
- Best for
- Teams that want an established brand with QR codes and landing pages.
- Worth knowing
- Custom domains start on Growth (Core has none), and Core is annual-only.
Rebrandly
Free + paidA branded-link platform built around custom domains. Current plan listings show a free plan with a custom domain and QR codes on small monthly allowances, paid Essentials, Professional and Growth tiers, and an Enterprise tier for scale and compliance.
- Pricing model
- Free plan plus paid tiers and Enterprise; volumes and prices vary by plan.
- Best for
- Branded links, workspaces and traffic routing.
- Worth knowing
- Password-protected links, expiry, routing and teammates appear on higher tiers; check limits on Rebrandly's pricing page.
Short.io
Free + paidA custom-domain shortener (formerly Short.cm). Short.io advertises a free-forever plan with up to 1,000 branded links, custom domain support, analytics, QR codes and API access, plus A/B testing and team collaboration.
- Pricing model
- Free-forever plan, then paid Hobby, Pro, Team and Enterprise tiers.
- Best for
- Branded links on your own domain with a free starting point.
- Worth knowing
- The free plan is capped, and higher tiers raise limits.
BL.INK
EnterpriseEnterprise-oriented link management with branded short links, campaign and UTM tracking, a robust API, custom QR codes and governance controls such as user permissions and approval workflows. It also positions itself for GS1 Digital Link-ready packaging.
- Pricing model
- Tiered and needs-based; see BL.INK for current options.
- Best for
- Governed, multi-team link programs.
- Worth knowing
- Aimed at organisations that need a governance layer; individuals may not use much of it.
Linkly
Free + paidA UK-based link tracker for marketers. Linkly lists custom domains (up to 50 per account, with free SSL), country and device routing, link rotators, retargeting pixels, custom social previews, QR codes and an API.
- Pricing model
- Free tier plus Starter, Pro and Business tiers priced by tracked-click volume; Enterprise on request.
- Best for
- Marketers who want tracking, routing and pixels on custom domains.
- Worth knowing
- Retargeting pixels start on Pro; the free plan covers links, analytics, custom domains and cloaking.
Switchy
PaidA marketing-focused shortener that layers retargeting pixels, UTM tags, custom link previews, geo-redirects, A/B testing, deep links and Smart Pages (bio pages) onto branded links.
- Pricing model
- See Switchy's pricing page for current plans.
- Best for
- Advertisers who retarget people who click their links.
- Worth knowing
- Built around pixels and link previews, which is more than a plain shortener needs.
Replug
Trial + paidA link marketing hub for agencies and creators: branded short links, trackable QR codes, bio pages, link cloaking, SMS links, password-protected links, retargeting pixels, CTA overlays and deep linking.
- Pricing model
- 14-day free trial, then paid plans advertised from $9/month.
- Best for
- Agencies and creators combining short links, bio pages and CTAs.
- Worth knowing
- Bundles marketing extras such as CTA overlays that a basic shortener does not include.
Dub
Open sourceAn open-source link management platform for marketing teams. Dub describes free custom domains, analytics by location, device, browser and referrer, a QR code generator, a link builder with UTM, device targeting, password protection and expiry, custom social cards and team invites.
- Pricing model
- Open source with a free tier and paid Pro, Business and Enterprise plans.
- Best for
- Developer-friendly teams that want attribution and conversion tracking.
- Worth knowing
- Its focus extends past shortening into conversion tracking and partner programs.
Compact.link
NameSiloNameSilo's premium platform, and the place ShortURL.at's own site sends "Create Account" upgrades. It covers short links, QR codes and bio pages, with branded domains, targeting, deep links, A/B testing, pixels and team seats.
- Pricing model
- Pricing page lists Free, Basic ($9.99/mo), Premium ($19.99/mo) and Platinum ($49.99/mo), with yearly and lifetime options shown.
- Best for
- Staying inside the NameSilo ecosystem that ShortURL.at points to.
- Worth knowing
- Plan limits differ by tier, so compare limits and not only the price.
Geniuslink
AffiliateA specialist for affiliate and localised links. One Geniuslink can route each shopper to the right country storefront (Amazon, iTunes and Microsoft are automatic), deep link into apps and offer multi-store Choice Pages, with click analytics.
- Pricing model
- Pricing scales with clicks; see Geniuslink's site for tiers.
- Best for
- Affiliate publishers and creators with international audiences.
- Worth knowing
- Purpose-built for affiliate monetisation rather than general-purpose shortening.