Dub.co is a developer-focused link attribution platform — but its event-based pricing, domain limits, and links-only focus don't fit every team. Here's how 24 real alternatives compare on pricing, custom domains, QR codes, and attribution, and where QuitURL fits in.
No sign-up required to read this guide · Verified pricing and features, sourced from official pages
Dub is an open-core link attribution platform for short links, conversion tracking, and affiliate/partner programs, popular with developer-led SaaS teams.
Dub's Links plans run Free, Pro ($30/mo), Business ($90/mo), Advanced ($300/mo) and custom Enterprise, metered by tracked events and new links per month. Conversion tracking, A/B testing and customer insights only unlock on the Business plan and up — so the bill can climb quickly once a campaign takes off.
Dub Partners (affiliate and creator payouts) is priced and sold separately from Dub Links, starting at $90/month for the Business tier. Teams that want both links and a partner program end up combining two pricing tracks.
Dub covers short links, custom QR codes tied to links, analytics, and affiliate payouts. It doesn't include standalone barcode generation, link-in-bio pages, or secure file hosting — teams that need those pick up separate tools.
Dub's free tier allows 25 new links and 1,000 tracked events per month with 30-day analytics retention — workable for testing, tight for an active campaign.
Every "alternatives" list looks similar. These are the criteria that change which tool is right for your workflow.
Flat monthly tiers are predictable. Event-metered or click-metered billing can spike the moment a campaign performs well.
Check which plan tier first unlocks a branded domain — some tools gate it behind a mid or top tier, not the entry plan.
Some tools only generate a QR code as a property of a link; others offer standalone dynamic QR and barcode generators.
Click counts are easy; revenue and lead attribution behind a link is the harder, more valuable feature to verify.
Confirm how many seats, folders and API requests per minute you get before you hit a paywall.
One login for links, QR, bio pages and file sharing can replace three or four separate subscriptions — worth pricing out.
Starting prices reflect the lowest published monthly paid tier where available. Scroll sideways on mobile to see every column.
| Tool | Primary use | Starting price | Custom domains | QR codes | Differentiator |
|---|---|---|---|---|---|
| QuitURL | Links + QR + barcodes + bio + files | $4.44/mo | From Pro plan | Yes, all plans | Six tools, one dashboard, one flat bill |
| Dub | Link attribution + affiliate payouts | $30/mo (Links) | 10 domains (Pro) | Yes, on links | Developer API + partner payouts |
| Bitly | General link shortening | $10/mo (annual) | From Growth ($29–35/mo) | Yes | Largest brand recognition |
| Rebrandly | Branded links for teams | ~$11–14/mo | From Free plan | Yes | Domain-first branding focus |
| Short.io | Multi-domain link management | $5/mo | 5 domains on Free | Yes | Generous free tier, cheap multi-domain |
| TinyURL | Quick, simple shortening | ~$9.99/mo | Paid plans | Yes | Fastest no-frills workflow |
| Cuttly | Budget shortener + bio + QR | ~$12/mo | Paid plans | Yes | Bundles bio pages with links |
| T2M | Budget link shortening | Custom/not public | Paid plans | Yes | Low-cost entry pricing |
| Bl.ink | Enterprise link governance | Custom/enterprise | Yes | Yes | Compliance, audit trails, SSO |
| GoLinks | Internal company "go/" links | Custom/per-seat | Internal only | No | Memorable internal knowledge links |
| PIMMS | Conversion tracking from day one | Free tier available | 1 domain on Free | Not primary focus | Conversion tracking on the free plan |
| ClickMagick | Marketer tracking & split testing | Not verified here | Paid plans | Limited | Built for affiliate/media buyers |
| Geniuslink | Geo-routing & monetized redirects | Not verified here | Paid plans | Limited | Smart geo/device-based routing |
| Rewardful | Affiliate program software | $49/mo | N/A | No | Stripe-native affiliate tracking |
| PartnerStack | Enterprise partner ecosystems | Custom/enterprise | N/A | No | Full partner ecosystem management |
| FirstPromoter | SaaS affiliate tracking | Not verified here | N/A | No | SaaS-specific affiliate workflows |
| Tolt | Affiliate programs for startups | Not verified here | N/A | No | Fast affiliate program setup |
| Linktree | Link-in-bio for creators | ~$6/mo | Limited | No | Best-known bio-page brand |
| Beacons | Creator storefront + bio | Not verified here | Limited | No | Monetization tools for creators |
| Switchy | Link-in-bio + shortener combo | Not verified here | Yes | Yes | Bio pages and short links together |
| Hopp by Wix | Creator landing pages | Not verified here | Limited | No | Wix-backed creator page builder |
| Replug | Retargeting + bio + campaigns | $9/mo | Yes | Yes | Retargeting pixels on shared links |
| Sniply | CTA overlays on shared content | Not verified here | Limited | No | Adds a CTA to any link you share |
| JotURL | UTM tracking & deep links | Not verified here | Yes | Limited | UTM template automation |
| Kutt | Self-hosted open source | Free (self-hosted) | Self-managed | Limited | Full control, no vendor fee |
| YOURLS | Self-hosted open source (PHP) | Free (self-hosted) | Self-managed | Plugin-based | Long-running, plugin ecosystem |
| Shlink | Self-hosted, API-first | Free (self-hosted) | Self-managed | Yes | API-first architecture for developers |
Prices shown are the lowest published monthly rate we could verify from official sources at the time of research and may vary by billing term. Where a vendor doesn't publish pricing, it's marked "not verified here" or "custom." Self-hosted tools are free to run but require your own server and maintenance.
Every tool below is currently active and genuinely comparable to Dub. Grouped by primary strength so you can scan for your use case.
The most widely recognized link shortener, with broad app integrations and a large existing user base. Free plan is capped at 5 links/month with interstitial ads; a custom domain requires the Growth tier.
Free · Core $10/mo · Growth $29–35/mo · Premium $199–300/moBuilt entirely around branded, on-domain short links. Every plan (including Free) includes a custom domain, custom slugs, and a UTM builder — strong for teams where consistent branding matters most.
Free · Essentials ~$11–14/mo · Professional ~$32–39/moDeveloper-friendly platform supporting multiple custom domains on a single account. The free plan includes 5 domains and 1,000 branded links, making it one of the more generous entry tiers in the category.
Free · Hobby $5/mo · Pro/Personal ~$18–20/moOne of the oldest URL shorteners, still known for fast, single-click link creation. Custom domains and analytics were added over time, but it remains best suited to quick, low-friction sharing rather than a full management stack.
Free · Pro ~$9.99/mo · Bulk ~$99/moExpanded beyond plain shortening into branded links, QR codes, and basic bio pages in one account. A reasonable fit for small teams that want a few adjacent tools without a large platform.
Starter ~$12/mo · Single ~$25/mo · Team ~$99/moA lower-cost link shortener aimed at solo users and small campaigns that want branded short URLs without committing to an enterprise-tier tool.
Pricing not independently verified — check official siteAn open-source competitor that leans into conversion tracking, Stripe/Shopify integration, and opt-in form tracking from the free plan — where Dub requires its $90/mo Business tier for the same capability.
Free plan (5 links, 200 events, 1 domain, conversion tracking included)A tracking and split-testing platform aimed at affiliate marketers and paid-traffic buyers who need funnel-level click and conversion data rather than general link management.
Pricing not independently verified — check official siteSpecializes in smart geo- and device-based redirects, commonly used for routing global audiences to the right regional store or app-store listing, with monetization built in.
Pricing not independently verified — check official siteAffiliate and referral tracking built specifically around Stripe billing, popular with SaaS founders who want affiliate commissions calculated directly off subscription revenue.
From $49/moA full partner-ecosystem platform for larger organizations running reseller, affiliate, and referral programs at once, with deeper enterprise workflow and reporting needs than Dub Partners targets.
Custom/enterprise pricingAffiliate and referral tracking purpose-built for SaaS products, with lifetime-value based commission logic and SaaS billing integrations.
Pricing not independently verified — check official siteAffiliate program software positioned for startups that want to launch a referral or affiliate program quickly without heavy configuration.
Pricing not independently verified — check official siteScales to thousands of links with secure domain management, whitelisting, SSO, and custom reporting built for C-suite visibility. Aimed at mid-market and enterprise buyers rather than solo users.
Custom/enterprise pricingFocused on internal "go/" style shortcuts that employees use to find internal tools and documents quickly — a different use case from public marketing links.
Custom per-seat pricingThe best-known link-in-bio tool, used to consolidate multiple links behind one profile URL. Focused on bio pages rather than general link management or attribution.
Free · paid plans from ~$6/moA bio-page builder with added storefront, email capture, and media-kit tools aimed at creators monetizing an audience rather than marketing teams tracking campaigns.
Pricing not independently verified — check official siteCombines a link-in-bio page with short-link creation and retargeting pixels in one account, positioned between a pure bio tool and a marketing link platform.
Pricing not independently verified — check official siteA creator-friendly landing-page and bio tool from Wix, geared toward creators who want a lightweight, design-forward profile page.
Pricing not independently verified — check official siteAdds retargeting pixels, CTA overlays, and campaign grouping to every shared link, with an Essentials plan that undercuts many entry-level competitors on price for the features included.
Essentials $9/mo · Agency $79/moLets you attach a call-to-action overlay to any link you share — including content you don't own — turning outbound shares into a lead-gen channel.
Pricing not independently verified — check official siteFocuses on UTM tracking, reusable parameter templates, and deep links for app campaigns — a narrower, workflow-specific alternative rather than a full platform.
Pricing not independently verified — check official siteA free, open-source link shortener you run on your own infrastructure — no vendor fee, but you own hosting, uptime, and updates.
Free to self-hostA mature, PHP-based self-hosted shortener with a large plugin ecosystem, popular with developers who want to extend the tool themselves.
Free to self-hostA self-hosted, API-first link shortener built for developers who want to build custom tooling on top of their own link infrastructure.
Free to self-hostQuitURL takes a different approach from Dub: instead of a links-only product with a separate affiliate add-on, it puts link shortening, QR codes, barcodes, link-in-bio pages, and secure file hosting behind one login and one flat bill.
Branded, memorable short links with custom domains, UTM tagging and click-by-click analytics.
Editable-after-creation QR codes with scan tracking by location, device and time — included on every plan.
Scannable 1D barcodes for inventory, packaging and retail, exportable in print-ready formats — not offered by Dub.
Build a bio page for Instagram, TikTok or X in minutes — no separate Linktree-style subscription needed.
Share files behind a short, branded link with password protection and expiry rules built in.
Every plan, including Starter, includes monthly AI credits for link and content generation — Dub's AI assistant is free-plan only.
Comparing each platform's lowest paid plan where a like-for-like feature exists. Dub's numbers reflect its Dub Links "Pro" tier at $30/month.
| Feature | Dub (Pro, $30/mo) | QuitURL (Starter, $4.44/mo) |
|---|---|---|
| New links / month | 1,000 | 108 |
| Tracked events / month | 50,000 | 50,000 clicks |
| Custom domains | 10 | — (from Pro plan) |
| QR codes | On links | 33/mo, standalone |
| Barcode generator | — | Included |
| Link-in-bio pages | — | 51 pages |
| Secure file hosting | — | — (from Growth plan) |
| Conversion tracking | — (Business plan only) | AI-assisted, included |
| Developer API | Included | — (from Growth plan) |
| AI credits | Free plan only | 200/mo |
Both platforms have trade-offs at this tier: Dub's Pro plan leads on link volume and includes a developer API from the start; QuitURL's Starter plan leads on QR codes, barcodes and bio pages, with API access and file hosting arriving on the Growth plan.
Every QuitURL plan includes the URL shortener, QR codes, barcodes and link-in-bio pages. Higher tiers add custom domains, the API, unlimited clicks and more AI credits.
Dub, Short.io, or Shlink suit teams that want to build custom tooling directly against a link API and are comfortable with usage-based billing.
QuitURL fits teams currently paying separately for a link shortener, a QR tool, a bio-page tool and a file-sharing tool — replacing several bills with one flat plan.
Dub Partners, Rewardful, PartnerStack, FirstPromoter or Tolt are purpose-built for affiliate payouts and reward structures that a general link tool doesn't handle.
Linktree, Beacons, Switchy or QuitURL's bio pages all solve the "one link in bio" problem — the difference is whether you also need short links and QR codes in the same account.
Bl.ink and Dub's Enterprise tier both add SSO, audit logs and custom SLAs for organizations that need governance controls over who creates and edits links.
QuitURL, Rebrandly and Cuttly price on flat monthly tiers rather than metering by tracked event, which makes budgeting easier for teams with unpredictable traffic spikes.
Links, QR codes, barcodes, bio pages and file hosting — one login, one flat bill, no per-event metering.
