Bitly
Free · Core $10/mo (annual)
Branded links, QR codes, Pages
Long-established link platform with short links, dynamic QR codes, landing pages and an AI assistant on paid plans.
StrengthMature ecosystem: API, integrations, QR codes and Pages, with unlimited clicks on every plan.
Trade-offCustom domains start on Growth ($29/mo billed annually). Mobile deep links are Premium-only, and Free allows 5 links a month.
Rebrandly
Free · from $8/mo (annual)
Branded links and link galleries
Branded-link platform with custom domains, QR codes, link galleries, workspaces and SMS link tools.
StrengthA custom domain even on the free plan, plus a wide set of integrations and an API on every plan.
Trade-offRetargeting starts on Professional and mobile deep linking on Growth. Tracked clicks are capped per plan.
Short.io
Free · Hobby $5/mo
Branded links with routing
Branded short links with geo and device routing, retargeting through Meta Pixel and AdRoll, and a REST API.
StrengthGenerous domain counts (5 on Free, 7 on Hobby) and country targeting from the $5 tier.
Trade-offCity and region targeting and mobile deep links sit on the Team plan ($48/mo). No bio-page builder listed.
Cuttly
Free · Starter $12/mo
Short links with link-in-bio and surveys
Link shortener with branded domains, QR codes, link-in-bio pages, surveys and bulk tools.
StrengthA free plan that already includes a branded domain, QR codes and a link-in-bio page.
Trade-offFree allows 30 short links a month and 30 days of analytics; higher limits sit on paid tiers.
TinyURL
Free · Pro $16/mo
Simple shortening with branded domains
One of the longest-running URL shorteners (since 2002), with permanent free links and a paid Pro plan.
StrengthFree links that don't expire by default, and a very simple interface.
Trade-offBranded domains, editable destinations, analytics and the API sit on Pro. No bio pages or pixel features listed.
Dub
Free · paid tiers vary
Open-source link attribution
Open-source link management with branded links, real-time analytics, QR codes and conversion tracking.
StrengthDeveloper-friendly: API and SDKs, custom domains on the free plan, and a self-hostable codebase.
Trade-offFree allows 25 new links and 1,000 tracked clicks a month. Paid tiers scale by links and tracked clicks.
BL.INK
From $48/mo
Enterprise link governance
Enterprise-oriented link management with dynamic links, mobile deep link support, QR codes and audit tooling.
StrengthGovernance features for larger organizations: dynamic links, role controls and enterprise security options.
Trade-offNo free tier; self-serve plans run from $48 to $599 a month, with Enterprise on request.